Workshop: mapping and bridging the design and business gap
Abstract
Recent studies imply the value of participatory methods in business (Buur et al., 2008; Roser et al. 2013; Hamid et al., 2011). Participatory design provides the organizations with the opportunity to share knowledge about users, deliver innovative products and build competitive advantage. The goal of this workshop is to explore how insights from user studies might be transferred into business processes. During the workshop participants will share their experiences regarding cooperation between the design and business teams and work on bridging the identified barriers using participatory methods. We aim to provide a setting where researchers, designers and practitioners will have an opportunity to gain practical knowledge on applying participatory methods into business practices.
