Of participation in industry: a hybridized possibility?

Abstract

This paper overviews how what I termed hybrid participatory tools supported user experience definition in an industry setting. Three case studies drawn from work by the User Experience Group (UEG) at Intel Corporation are used to illustrate the approach. The paper is divided into six parts. The first provides a brief background to the case studies. The second, third and fourth part overview three major case studies: projects conducted in 2007 and 2008 by Intel Corporation. The fifth section summarizes key learning and observed benefits and the concluding section reflects on issues surrounding the design and deployment of these tools within industry settings.

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